Jiwin
Launched in February 2006, Jiwin now employs 60 professionals from diverse industry backgrounds and nationalities. Part of the Media Services Group, JiWin is the exclusive Middle East affiliate of Burson-Marsteller and enjoys a close relationship with the Dubai Press Club that provides direct access to a strong regional network of over 2,000 media professionals and publications.
The agency offers valuable and unique services to clients looking for effective communications support. JiWin delivers high visibility corporate and marketing communications programmes designed to raise awareness among key target audiences. It is a fundamental principle of how we work, that we take time to get to know who must hear our clients’ messages.
Our core values are rooted in key principles: professionalism when dealing with our clients and media partners; accountability to our stakeholders; integrity, entrepreneurial spirit and creativity when planning our clients’ communications strategies. Our values rely on not just our standing in the industry and our clients’ trust in us, but also on the people that we work with.
JiWin’s focus is on total corporate and product communications – creating awareness, developing and distributing product, generating demand. Everything we do on behalf of our clients is designed to generate maximum return on communications investment in each target markets.
Each campaign devised by JiWin is based upon an in-depth understanding of clients’ strengths and weaknesses, along with their target markets’ needs and demands. Before commencing the communications programme, key performance indicators and campaign goals are established to measure the performance of the public relations programme. We never forget that public relations is a strategic business tool.
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